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Home (But Not) Alone

9pm SGT Monday

29 March 2020


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Best branding advice


13 Nov 2018

OMG this famous person came into my room! 😎

Two weeks ago, while hosting Clubhouse,

this famous person came into my room.

Chatri Sityodtong.

Founder and CEO of ONE Championship.

Asia’s 2nd most powerful person in sports

by FOX Sports.

And most recently, the star of

The Apprentice: One Championship Edition.

Fun fact: almost a decade ago, I was invited

to his house for a work party, here in SG.

Ok back to the story.

Not wanting to miss the chance to

learn from this highly accomplished man,

I invited him up on “stage” to speak.

And during our chat, I asked him this

million dollar question.

“Chatri, you are a famous person and

every person wants a piece of you.

So how should we approach high profile

individuals like yourself on social media?”

Here’s his million dollar answer.

“Eric, I receive 100+ DMs weekly and

99% of them are all about wanting my time,

my help, my money.

Only 1% offered to help me solve my

problems and these are the rare ones

that I will give my time to.”

You might want to read it again.

It is crystal clear.

Want to get the attention of

the rich and famous?

First, take a genuine interest in that person.

Pay attention to his/her PPVV.

And with social media at your disposal,

it is easy to find out a person’s PPVV.

P – Passions

What he/she likes to do in his free time?

(eg. hiking)

P – Pains

What are his/her struggles and challenges?

(eg. unclear about a certain market)

V – Values

What does this person care most about?

(eg. making a positive impact)

V – Vision

What is his/her goal or aspiration?

(eg. to reach out to a new market)

Next, think about how you can add

massive value to him/her based on the

information you have collected.

So in the example above.

You could easily reach out to the person

and invite him/her for a hike.

And during the hike, you can share with

him/her how to get access to a market

that you are familiar with.

Perhaps even introduce him/her to

a contact of yours who can support

a goal of his/her.

Once you are clear of that person’s PPVV,

it is really up to your creativity on how you

want to add value to the person.

And if what you do is indeed valuable

to the person, he/she will be more

than happy to return the favour and help

you back.

That’s the law of reciprocity at work!

By the way, if you like this takeaway,

you will love tonight’s conversation on

Clubhouse too.

(click link to save event on your calendar)

Reciprocity is one way to persuasive in

getting the person to help you without

being pushy.

There are two more ways.

Equally subtle but powerful.

And I will be sharing them tonight (Tues)

on Clubhouse at 10pm SG time.

Join me!

Your #1 fan,

Eric Feng

P.S. Also join me for a heart to heart talk

this Thursday 10pm SG time on Clubhouse –

I always believe that how we respond to

our failures determine the trajectory of

our success.

And on Thursday, I have invited a number

of successful entrepreneurs to share their

failure story so we can learn and get inspired.

Join us!




6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.

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