Two weeks ago, while hosting Clubhouse,
this famous person came into my room.
Founder and CEO of ONE Championship.
Asia’s 2nd most powerful person in sports
by FOX Sports.
And most recently, the star of
The Apprentice: One Championship Edition.
Fun fact: almost a decade ago, I was invited
to his house for a work party, here in SG.
Ok back to the story.
Not wanting to miss the chance to
learn from this highly accomplished man,
I invited him up on “stage” to speak.
And during our chat, I asked him this
million dollar question.
“Chatri, you are a famous person and
every person wants a piece of you.
So how should we approach high profile
individuals like yourself on social media?”
Here’s his million dollar answer.
“Eric, I receive 100+ DMs weekly and
99% of them are all about wanting my time,
my help, my money.
Only 1% offered to help me solve my
problems and these are the rare ones
that I will give my time to.”
You might want to read it again.
It is crystal clear.
Want to get the attention of
the rich and famous?
First, take a genuine interest in that person.
Pay attention to his/her PPVV.
And with social media at your disposal,
it is easy to find out a person’s PPVV.
P – Passions
What he/she likes to do in his free time?
P – Pains
What are his/her struggles and challenges?
(eg. unclear about a certain market)
V – Values
What does this person care most about?
(eg. making a positive impact)
V – Vision
What is his/her goal or aspiration?
(eg. to reach out to a new market)
Next, think about how you can add
massive value to him/her based on the
information you have collected.
So in the example above.
You could easily reach out to the person
and invite him/her for a hike.
And during the hike, you can share with
him/her how to get access to a market
that you are familiar with.
Perhaps even introduce him/her to
a contact of yours who can support
a goal of his/her.
Once you are clear of that person’s PPVV,
it is really up to your creativity on how you
want to add value to the person.
And if what you do is indeed valuable
to the person, he/she will be more
than happy to return the favour and help
That’s the law of reciprocity at work!
By the way, if you like this takeaway,
you will love tonight’s conversation on
(click link to save event on your calendar)
Reciprocity is one way to persuasive in
getting the person to help you without
There are two more ways.
Equally subtle but powerful.
And I will be sharing them tonight (Tues)
on Clubhouse at 10pm SG time.
Your #1 fan,
P.S. Also join me for a heart to heart talk
this Thursday 10pm SG time on Clubhouse –
I always believe that how we respond to
our failures determine the trajectory of
And on Thursday, I have invited a number
of successful entrepreneurs to share their
failure story so we can learn and get inspired.