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Home (But Not) Alone

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29 March 2020

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Best branding advice

EVer

13 Nov 2018

7 lessons from July 2021 (you will love the last one!) šŸ˜

On sales: A new friend a day makes your ā€˜no lead’ problem goes away. On marketing: People are wired to spot difference so if you want your clients to remember you, don’t tell them how much better you are compared to your competition. Instead, communicate your difference. On branding: At the core of personal branding is self-awareness. Know what makes you attractive to your best clients. Double down on them and you will attract more of your best clients. On relationships: Before you give ā€œfeedbackā€ on how your partner can improve himself/herself, ask yourself, ā€œWhen was the last time you give him/her a compliment?ā€ If you haven’t, you are NOT allowed to give feedback. Instead, give a sincere compliment or appreciation. Before you know it, you will lose the urge to give him/her your feedback. Remember, your focus is your reality. Whatever you give attention to, expands. On managing emotions: If you are upset by something, it is not the thing itself that is upsetting you. It is your assessment of the thing. Change your assessment and you will automatically feel better. On choosing work or family: Whenever you have to make a decision of spending an extra hour at work or with your loved ones, ask yourself this question: ā€œTen years from now, which decision will I be grateful I made?ā€ How you answer this question will det