Beware of this DANGEROUS assumption

You won’t believe the conversation I had with an insurance client yesterday…

Ok context.

They are engaging me for a webinar.

Their 1000+ agents’ challenge: not enough sales.

I proposed ‘social media marketing’ and the client responded,

“My agents are not into social media. They prefer to meet their prospects face to face.”

“Then what about last four months when your country is in lockdown?”

“They struggled big time. But now that we are allow to go out, they want to go back to the normal way of prospecting.”