Beware of this DANGEROUS assumption
You won’t believe the conversation I had with an insurance client yesterday…
Ok context.
They are engaging me for a webinar.
Their 1000+ agents’ challenge: not enough sales.
I proposed ‘social media marketing’ and the client responded,
“My agents are not into social media. They prefer to meet their prospects face to face.”
“Then what about last four months when your country is in lockdown?”
“They struggled big time. But now that we are allow to go out, they want to go back to the normal way of prospecting.”
Stunned.
You can imagine how hard it was for me to maintain a straight face.
I get that there is no more lockdown and we are free to go out.
But COVID19 is still out there, planning its second strike.
Just look at Wednesday's new cases from Worldometer:
Indonesia +1522
Philippines +1310
Singapore +249
The numbers are going up (not down).
Global media company Reuters reported that “fears of a second wave of COVID19 infections shut 6 major food markets in Beijing while India, which opened up recently recorded a daily increase”.
Last check, India has now 32,682 new cases as of this Wednesday!
According to Professor Kim Woo-Joo, a leading expert on coronaviruses in South Korea, “… after summer passes and we go into fall in September, and as the weather becomes cooler again, we can expect a big 2nd wave of COVID19 then.
We are predicting that the outbreak will be big in October and November…”
So if you think life has gone back to normal, DON’T.
Until we find a vaccine for COVID19 or 60-70% of people become immune to COVID19, life will NEVER go back to normal. Your prospects will still be working from home.
Social distancing rules will still be enforced.
In fact it will only get stricter.
Which means…
To get new sales, you need to prospect on social media.
To get repeated sales, you need to deepen your relationships with existing customers on social media.
To increase your closing ratio, you need to establish yourself as a trusted authority via social media.
So you don’t have “an option” to be on social media.
It is your ONLY OPTION.
And I suggest you quickly ramp up your social media efforts before COVID19 strikes again in October.
Move your insurance business online
If you want to know more, DM me on LinkedIn or comment "Teach me, Eric!"
Time is running out.
Your competition is working hard to master social media for new sales and repeated sales.
Don’t let them win.
I will help you.
If you want to know more, DM me on LinkedIn or comment "Teach me, Eric!"
Your social media mentor,
Eric Feng
P.S. Review from insurance agents who attended this webinar.
Taii Chuen “This free webinar by Eric is much more valuable than the ones you pay outside!”
Azrael: “Totally change my mind on how social media can be used!”
Karen: “I have learnt a new way of doing sales! Thank you for your selfless and sincere sharing!”
Oscar: “Great sharing Eric! Thank you for the latest information and valuable knowledge! The new marketing process might have taken time to realise but you have cut short our trial and error time!”
