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Home (But Not) Alone

9pm SGT Monday

29 March 2020


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Best branding advice


13 Nov 2018

Everyone is wrong about the Metaverse


It seems to a trending M-word that you hear

many of your friends and followers talk about

these days

Even more so than


Merry X’mas or

or Manchester United

Sorry Liverpool fans, please don’t unsubscribe!

I checked YouTube a minute ago.

And here in Singapore, it has been searched

823,000 times this month (and it is only

16 Dec)

So what exactly is metaverse.

Most will say that it is a virtual world like

the one you see in Ready Player One.

And they are not wrong.

But recently I read on Twitter by Shaan Puri,

a different perspective of Metaverse,

one that I think you will relate to a lot more.

So let me paraphrase.

What if Metaverse isn’t a virtual world

but a moment in time where our digital life

is worth more to us than our physical life.

This is NOT an overnight change.

Or an invention by some Steve Jobs person.

It is a gradual change that has been

happening for 20 years.

Think about it.

Every important part of our life

is going digital.

Work: from board rooms to zooms.

Friends: from neighbours to followers.

Games: from football to Fortnite.

Identity: from name card to social media page.

Assets: from fiat currency to crypto.

Luxury: from Rolex to Bored Apes.

According to Forbes, an average person

spends an average of 6 hours and 59 mins

consuming content on digital media.

That’s close to half of our waking hours!

When metaverse arrive (made earlier

because of COVID19), I suspect we will

be spending almost all our time in the

digital world minus sleeping time perhaps.

So what’s the key takeaway here?

Money follows attention.

If you are still thinking that the world will go

back to 2019, I am sorry. It won’t.

If anything, the world will go even more digital

moving forward.

And if you don’t do the same, you will be

left behind in a world, far far away from

the rest of us.

So come 2022, make it a commitment

to go digital.

I will guide you on the how in the next

email, look out for it.

Your #1 fan,

Eric Feng

P.S. I am planning to write to you more often

because I really want you to do well.

So here’s the plan.

On weekends (likely Sat), I will send an email

relating to topics on self-mastery. Many of

these emails will be based on my personal

experiences and observations.

On Thursdays, I will send you emails that

are more business related. Focus will be on

helping you deal with the unique challenges

of 2022.

(1) Omicron variant and the possible lockdown

(2) Growing popularity of robo-advisors

(3) Changing consumer values because of

the pandemic (in particular with millennials

and Gen Z, the digital native)

(4) Increasing competition in your industry

(competition including influencers trying to

steal market share away from you)

(5) Massive changes to social media platforms

and how we must adapt to the ever-changing

algorithm and content preferences




6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.

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