It seems to a trending M-word that you hear
many of your friends and followers talk about
Even more so than
Merry X’mas or
or Manchester United
Sorry Liverpool fans, please don’t unsubscribe!
I checked YouTube a minute ago.
And here in Singapore, it has been searched
823,000 times this month (and it is only
So what exactly is metaverse.
Most will say that it is a virtual world like
the one you see in Ready Player One.
And they are not wrong.
But recently I read on Twitter by Shaan Puri,
a different perspective of Metaverse,
one that I think you will relate to a lot more.
So let me paraphrase.
What if Metaverse isn’t a virtual world
but a moment in time where our digital life
is worth more to us than our physical life.
This is NOT an overnight change.
Or an invention by some Steve Jobs person.
It is a gradual change that has been
happening for 20 years.
Think about it.
Every important part of our life
is going digital.
Work: from board rooms to zooms.
Friends: from neighbours to followers.
Games: from football to Fortnite.
Identity: from name card to social media page.
Assets: from fiat currency to crypto.
Luxury: from Rolex to Bored Apes.
According to Forbes, an average person
spends an average of 6 hours and 59 mins
consuming content on digital media.
That’s close to half of our waking hours!
When metaverse arrive (made earlier
because of COVID19), I suspect we will
be spending almost all our time in the
digital world minus sleeping time perhaps.
So what’s the key takeaway here?
Money follows attention.
If you are still thinking that the world will go
back to 2019, I am sorry. It won’t.
If anything, the world will go even more digital
And if you don’t do the same, you will be
left behind in a world, far far away from
the rest of us.
So come 2022, make it a commitment
to go digital.
I will guide you on the how in the next
email, look out for it.
Your #1 fan,
P.S. I am planning to write to you more often
because I really want you to do well.
So here’s the plan.
On weekends (likely Sat), I will send an email
relating to topics on self-mastery. Many of
these emails will be based on my personal
experiences and observations.
On Thursdays, I will send you emails that
are more business related. Focus will be on
helping you deal with the unique challenges
(1) Omicron variant and the possible lockdown
(2) Growing popularity of robo-advisors
(3) Changing consumer values because of
the pandemic (in particular with millennials
and Gen Z, the digital native)
(4) Increasing competition in your industry
(competition including influencers trying to
steal market share away from you)
(5) Massive changes to social media platforms
and how we must adapt to the ever-changing
algorithm and content preferences