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Best branding advice

EVer

13 Nov 2018
  • Eric Feng

A friend of mine recently opened a pancake shop in VivoCity Singapore...


I had the privilege of witnessing the behind the scenes and if you see the amount of work that she has to be put in, you will not envy her.

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Yet on the first day of her opening at Gram Pancakes Singapore she had an enormously long queue eagerly waiting outside her shop. Reviews were phenomenal on social media and the number of congratulatory flower hampers she received were as many as the pancakes she served that day.

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Someone who doesn’t know her and saw her public success may think she had it easy. He or she will likely not see the number of private failures that lead up to that glorious success.

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So if you are one of them, take heart! Do not compare your behind the scenes with your peers’ success story. He or she probably had to sacrifice a lot to get to where they are.

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Look, your story isn’t going to be inspirational and standing ovation worthy without the epic battles you are fighting right now! So hang in there! Your success is on its way. Stay focused on your own journey. Keep your eyes on the prize but enjoy the process of getting there.

CHECK THIS OUT

STOP CARING ABOUT THE LIKES, SHARES AND VIEWS...

6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.

Eric

Feng

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@Eric Goes Global Pte. Ltd, 2008
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