HAVE YOU SEEN A PURPLE COW?
I am sure you have been seen cows before.
Black and white patches cows.
But have you ever seen a purple cow?
If one came along, I am pretty sure you will drop everything
that you are doing and take a picture of this purple cow.
Heck, you will probably tell ALL your friends about
this purple cow.... for days, maybe even weeks and months.
So... in the eyes of your prospects and customers,
are you a normal cow or are you a purple cow?
Purple cows are celebrity cows.
You can be one too.
By being remarkable at every point of contact with your
prospect and customer.
So remarkable that they cannot stop talking about you
positively to their friends and colleagues?
Maybe even post their experience with you on social media!
Thought for the day:
*How can you be different/better/extraordinary/surprising
at EVERY touch point with your prospects and customers?*