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Best branding advice

EVer

13 Nov 2018
  • Eric Feng

HAVE YOU SEEN A PURPLE COW?


I am sure you have been seen cows before.


Brown cows.

Black cows.

Black and white patches cows.


But have you ever seen a purple cow?


If one came along, I am pretty sure you will drop everything

that you are doing and take a picture of this purple cow.


Heck, you will probably tell ALL your friends about

this purple cow.... for days, maybe even weeks and months.


So... in the eyes of your prospects and customers,

are you a normal cow or are you a purple cow?


Purple cows are celebrity cows.


You can be one too.


By being remarkable at every point of contact with your

prospect and customer.


So remarkable that they cannot stop talking about you

positively to their friends and colleagues?


Maybe even post their experience with you on social media!

(Free publicity!)


Thought for the day:


*How can you be different/better/extraordinary/surprising

at EVERY touch point with your prospects and customers?*


Comment below!

CHECK THIS OUT

STOP CARING ABOUT THE LIKES, SHARES AND VIEWS...

6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.

Eric

Feng

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