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Best branding advice

EVer

13 Nov 2018
  • Eric Feng

If You Pay Peanuts, You Get Monkeys.



Singaporean SME employee got flamed for saying that "young talents are not hungry for a job".

Applicant A requested not to touch his weekends and whenever possible to work from home

Applicant B said that his office is too far away and will consider if he provide transport allowances

Applicant C asked for $6K which was her last drawn salary

Applicant D requested for a team of junior staff to assist in his work

Applicant E asked for 21 days annual leave instead of 14

Applicant F said she will take the job but when she sees a better opportunity, she will resign

Applicant G gave him a lecture on staff engagement and work life balance

I can imagine why the employer got frustrated

But here's the thing.

IF YOU PAY PEANUTS, YOU GET MONKEYS.

Now I get that he only has a 3K+ budget to spare.

But what if this person you are about to hire can bring you $100K worth of business, won't you be more willing to pay him or her more?

Take one of my employees for example.

He is 24 years old and last quarter, his take home pay was $24K. Why so much?

Because he brought in $120K worth of value to my company.

And why is he able to bring so much value to my company?

Because he has real skills.

He is great at selling.

He is likeable.

He comes up with brilliant ideas.

If I came to him with just $3K+ salary, he won't even bother talking to me.

IF YOU WANT REAL TALENTS, YOU GOT TO BE WILLING TO INVEST IN THEM!

To employers, here's my suggestion.

DO NOT HIRE FOR AVAILABILITY.

HIRE FOR CAPABILITY.

First decide, what kind of value you need this person to bring in to your company.

Next, put a price to that value.

And then take a % off that value as the person's salary.

Now try again.

And I promise you, you will attract much more capable talents.

And you won't get the you are getting right now from these young talents.

Thoughts? (Comment below!)

CHECK THIS OUT

STOP CARING ABOUT THE LIKES, SHARES AND VIEWS...

6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.

Eric

Feng

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