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Best branding advice

EVer

13 Nov 2018
  • Eric Feng

"ERIC, WHY ARE YOU MOVING FROM FB AND IG TO TELEGRAM? WHAT'S SO GOOD ABOUT TELEGRAM?"

1. Telegram is becoming a popular choice of communication platform: Just like how TikTok has became popular during COVID19 lockdown, so has Telegram. And since money always follows attention, I knew it was time to build my community on Telegram before my competition does.


2. Telegram subscribers are here not just to connect but to consume information: This is what distinctively sets Telegram apart from WhatsApp. Take me for example. Every day, I will go to @govsg for latest numbers of COVID19 infections. And during meal times I go to @kiasufoodies for discount vouchers (don't judge!) This consumption habit makes subscribers receptive to educators like myself who want to use this channel to teach.


3. Telegram has super high engagement rate: No point having many followers/subscribers if they don't read your content right? So though it is easy to build a following on FB and IG, our engagement rate is only about 1-10%. You got to pay to get more. Email has 30% but here on Telegram, I get about 80% engagement rate! Take my voice note that I sent a few days ago. Out of 1029 subscribers then, 922 heard it. That's 89% engagement!


4. Telegram allows subscribers to share content very easily: So say you really like this note a lot. You can press hold on my note and either forward to all your friends here on Telegram or copy the link and then share on all other social media platforms. If the note is shared within Telegram, they can tap onto my handle (@latestsocialmediahacks) and be brought right away to this channel. This is why your subscribers can grow very quickly provided you give valuable content.


5. Deepen my relationship with my existing followers: Many of my followers are on multiple platforms. So if I am also on multiple platforms, I get to double or even triple my interaction with them. And the more positive interactions I have with them, the deeper my relationships will be with them. This is how LOYALTY is built. So the end goal is to be on ALL platforms because this way, I reach out to 100% of my dream customers!


BUT...


Having said that, you got to make sure your content respect the 'native language' of each platform. So don't upload a 20 mins video on FB. You will be committing social media suicide. But that 20 mins video will do well on YouTube! Also don't post a long essay on Instagram. You will be ignored. But try that on LinkedIn and you will be celebrated.


To help you understand the native language of each social media platform, let me share with you how I distribute my content on different platforms.


All my content serves one purpose and that is to help you harness social media to become known loved and respected,. But I got to make sure the content respect each platform's native language else (1) content won't do well on that platform (2) followers won't follow me on that platform.


FB - Short videos & live streams

IG - Carousel posts & BTS* IG stories

YT* - Tutorials and full speeches

LI - Articles, slides and transcripts

TW* - My quotable quotes

TT* - Short funny or inspiring clips

TG* - My notes (voice and written)


*BTS = behind the scenes

*YT = YouTube

*TW = Twitter

*TT = TikTok

*TG = Telegram


Like this note if you find this valuable!

@latestsocialmediahacks

CHECK THIS OUT

STOP CARING ABOUT THE LIKES, SHARES AND VIEWS...

6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.

Eric

Feng

Keep in Touch
@Eric Goes Global Pte. Ltd, 2008
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