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Home (But Not) Alone

9pm SGT Monday

29 March 2020


Best branding advice


13 Nov 2018
  • Eric Feng

Read this email if you always doubt yourself

In Singapore, we have this “celebrity” who calls himself Steven Lim kor kor (brother).

He used to be an eyebrow stylist and then became “famous" after he stripteased in Singapore Idol auditions.

And thanks to YouTube, he started vlogging.

If you google “Steven Lim Singapore reviews”, this is what you will see.

“Simply a joke”

“Needs to clean up his act”

“Can he just disappear”

“So full of himself”

“Singapore’s shame”

In Quora, one netizen even described his videos as ‘cringe-worthy and vomit-inducing’.

Yet having said that, he has quite a following!

8000+ subscribers on YouTube.

4000+ followers on Instagram.

2000+ fans on Facebook.

Last year, he started a class to teach people Muay Thai.

And even though he doesn’t quite fit how we usually envision Muay Thai fighters to look, he managed to still pack a class!  

In the picture, I counted 8 people. He charged $300 which means he easily earned $2400 per class!  

Recently he even offered to create a 1 min “sing and dance” video for your friend on their birthdays if you pay him $100.

He did an average of 10 videos a day so he earns $1000 a day… for just 10 mins of work!

And he has roughly 200+ videos on his IG page which means he has already earned $20K thus far during our circuit breaker (lockdown) period.

Here’s the takeaway.

Steven Lim kor kor (haha) shows us that


And the best part is you don’t need to be on TV to build that fanbase.

As long you are willing to step out on social media and be your own kind of beautiful, your fans will find you and support you.

If you start a class, they will sign up.

If you offer to sing birthday songs for a fee, they will pay you. 

If you tell them you are doing insurance, they will buy from you.

This can become your reality when you have your own raving fanbase.

I will show you how to build in an hour with my Raving Fanbase Blueprint

If you want to know more, DM me on LinkedIn or comment "Teach me, Eric!"

Your social media mentor,

Eric Feng

P.S. Here are the testimonials from my insurance mentees who started

building their own raving fanbases last year. They are now reaping the benefits!

Jiale (SG): “Thanks to (my raving fanbase), I have more than doubled my sales

and quadrupled my referrals. As of 2019, my business is 100% powered

by passive referrals.”

Nicholas (HK): “Just finished by 1st MDRT in three months in spite of COVID19.

This new approach (of building a raving fanbase) helped my dream customers

find me and even my referrals are up too.”

Glorie (MY): “In March alone in spite of COVID19, I closed 10 new business deals.

Your new approach (of building a raving fanbase) is really powerful!”

It is still not too late for you since many are still clueless about how to use social media the right way.



6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.