SH*T… too many insurance agents on social media!
You know this is a real problem when your national paper reports this too.
(Business Times: 13 June 2020)
PERSONAL FINANCE IN THE AGE OF SOCIAL MEDIA
“Social media ramps up the reach of financial adviser… but hazards abound in the nature of content and misinformation.”
The first half of the article talks about how you can benefit from building a following on social media:
1. Be where your customers are (generate fresh leads)
2. Cost-effective (compared to roadshows or coffee chats)
3. Keep in touch with existing customers
4. Build trust and credibility with potential customers
5. Makes you more relatable to new customers (easier to open up to you)
6. Build your brand and presence online
And “thanks” to COVID-19, every insurance agent, and financial advisor is rushing into social media to grab customers.
Think of the supermarket as social media.
Toilet paper as potential customers.
Shoppers as agents.
You get the point.
To make matters worse, they are spamming the SAME kind of “cookie-cutter” content on social media…
They thought they are trying to ‘add value’ but sadly they are unknowingly pissing off their existing customers AND potential customers.
In the article, the journalist also pointed out possible compliance infringements because of misinformation.
So does that mean you shouldn’t be on social media to avoid all these risks?
This agent in the article made a good point.
“If you don’t use social media you are kinda LOSING OUT because everyone else is doing it. Clients will also compare and ask why you are not on these social media platforms.”
He is right.
If you are not even on social media, you have already lost.
So instead of avoiding social media, know how to use social media the right way. I will show you how!
Part 1 will show you a NEW SALES PROCESS that can help you generate 10 sales opportunities every month without running ads.
Part 2 will show you CONTENT MISTAKES that insurance agents are making which are pissing off their customers and potential customers
Part 3 will show you THE MISSING STEP that will prevent you from getting into trouble with compliance
If you want to know more, DM me on LinkedIn or comment "Teach me, Eric!"
Your social media mentor,