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Best branding advice

EVer

13 Nov 2018
Writer's pictureEric Feng

This email will change the way you think about goals 🎯

Have you ever realise that almost every goal

we set is to chase for something that we

don’t have?


Six pack abs. (a health goal)

$10K commissions every month (a sales goal)

A boyfriend/girlfriend (a relationship goal)


But here’s the problem.


Every day as you focus on your goal,

you are reminded that you are far from it.


You are still flabby.

You are still poor.

You are still alone.


And until you achieve that goal,

you will always be stuck in the pre-fail stage.


Think about what that does to

your emotions and psyche.


No wonder so many people are unhappy!


What if instead of setting goals to chase

for what we don’t have, we set goals to

enjoy what we already have?


Won’t you be happier?

More fulfilled?


Isn’t that the ultimate goal anyway?


To be happy and fulfilled.


Here are five inspired by from an essay

I recently read titled “Goals to set that

are more about enjoying what you have

than chasing what you don’t”:


1. Seek out ways to appreciate the way

people are, not the way you want them to be.

It is not your job to judge who is deserving

of your love and kindness. It is not your job

to fix anybody. It is only your job to love them

in whatever way is appropriate.


2. Each day, write down one thing your body

allowed you to do. Whether it is watching

your favorite show or listening to the sounds

on the street on the way to work or being able

to see a computer screen or hug someone you

love.


3. Find meaning and joy in the work you do,

not the work you wish you did. Finding

fulfilment in work is never about pursuing

your idea of what your “purpose” is. It is

always about infusing purpose into whatever

it is you already do.


4. Do a “spend cleanse” where you only use

what you have for a period of time. At once,

teach yourself the art of denying immediate

gratification and show yourself that you

already have everything that you need.


5. Aspire to be someone who gives things

meaning not someone who seeks things

to give them meaning. Rather than chasing

‘success’, chase kindness. Rather than believe

wealth is the mark of a life well lived, believe

that intelligence is, or kindness is, or open-

mindedness is.


Oh and call your parents. Not everyone

has the privilege.


Your #1 fan,

Eric Feng





P.S. Love this week’s email?


Tag me on IG (@ericgoesglobal) to let me know

which lesson resonates with you the most.


P.P.S. Subscribe to my weekly emails here:

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6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.

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