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Home (But Not) Alone

9pm SGT Monday

29 March 2020


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Best branding advice


13 Nov 2018

This is why only few people succeed 🧐

This week’s email is inspired by two texts

I got from my mentees yesterday.

One from Hong Kong, Nicholas Chan.

“Dailo (big brother), I won the Rookie

Agent of the Year award!”

One from Singapore, Joyce Chan.

“Eric, I won this year’s Digital Agent

of the Year award!”

OK I just saw that.

Both are Chans.


Some context of this award.

You got to be an insurance agent or

financial advisor to be nominated.

Nominees come from all the countries in Asia.

(so competition is stiff!)

And the winner is chosen by a panel of judges

who represents a cross section of the industry

including market leaders, association heads

and regulators.

So now that you know this award is legit,

let’s get to the point of today’s email.

I wanted Nicholas and Joyce to each

share with you their best social media advice.

And to make this email even more valuable,

I also got two past winners to share.

Both of them are also my mentees.

Jiale, Digital Agent of the Year 2018.

(our OG KLR star!)

Wilfred, Financial Advisor of the Year 2020.

So here goes.


(IG @justnickit_)

Always be authentic.

In this era of social media, people always

tend to only show their most glamourous

and flashy side of their lives, which made

everyone “similar” in a way.

For me, my social media is all about

presenting who I really am, because as

an advisor, people connect with you rather

than your products.

People have to first buy you,

then buy from you.

Authenticity includes showing your

vulnerability. Trust me, it helps you

connect with your audience.

It also makes you special because

you’re willing to show the “real side”

as a person.

This is why, I love to share the sweets

and bitters of #agentNick, it helps me to

be a more relatable agent that people

are looking for.


(IG @joycechansg)

Stop doubting yourself!

I've been there.

After taking hours to create a post,

I take a look at it and think, "What if..."

"What if this post is not good enough?"

"What if people take it the wrong way?"

"What if I receive negative comments??"

"What if people think that I'm doing this

just to sell them???"

These "What if's" overwhelmed me

and I ended up deleting the post.

But soon enough, I learnt this one and only

"What if" that I should have asked myself.

"What if I just posted it?"

If it's a solid post, people would like,

comment and share - and the reach

would speak for itself.

If it's not the best, engagements would

be low any way and I'll learn from it

and improve my posts in future!

There's hardly anything to lose and

SO MUCH to gain.