This is why only few people succeed 🧐
This week’s email is inspired by two texts
I got from my mentees yesterday.
One from Hong Kong, Nicholas Chan.
“Dailo (big brother), I won the Rookie
Agent of the Year award!”
One from Singapore, Joyce Chan.
“Eric, I won this year’s Digital Agent
of the Year award!”
OK I just saw that.
Both are Chans.
Some context of this award.
You got to be an insurance agent or
financial advisor to be nominated.
Nominees come from all the countries in Asia.
(so competition is stiff!)
And the winner is chosen by a panel of judges
who represents a cross section of the industry
including market leaders, association heads
So now that you know this award is legit,
let’s get to the point of today’s email.
I wanted Nicholas and Joyce to each
share with you their best social media advice.
And to make this email even more valuable,
I also got two past winners to share.
Both of them are also my mentees.
Jiale, Digital Agent of the Year 2018.
(our OG KLR star!)
Wilfred, Financial Advisor of the Year 2020.
So here goes.
Always be authentic.
In this era of social media, people always
tend to only show their most glamourous
and flashy side of their lives, which made
everyone “similar” in a way.
For me, my social media is all about
presenting who I really am, because as
an advisor, people connect with you rather
than your products.
People have to first buy you,
then buy from you.
Authenticity includes showing your
vulnerability. Trust me, it helps you
connect with your audience.
It also makes you special because
you’re willing to show the “real side”
as a person.
This is why, I love to share the sweets
and bitters of #agentNick, it helps me to
be a more relatable agent that people
are looking for.
Stop doubting yourself!
I've been there.
After taking hours to create a post,
I take a look at it and think, "What if..."
"What if this post is not good enough?"
"What if people take it the wrong way?"
"What if I receive negative comments??"
"What if people think that I'm doing this
just to sell them???"
These "What if's" overwhelmed me
and I ended up deleting the post.
But soon enough, I learnt this one and only
"What if" that I should have asked myself.
"What if I just posted it?"
If it's a solid post, people would like,
comment and share - and the reach
would speak for itself.
If it's not the best, engagements would
be low any way and I'll learn from it
and improve my posts in future!
There's hardly anything to lose and
SO MUCH to gain.