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29 March 2020

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Best branding advice

EVer

13 Nov 2018
  • Eric Feng

This is why only few people succeed 🧐

This week’s email is inspired by two texts

I got from my mentees yesterday.


One from Hong Kong, Nicholas Chan.

“Dailo (big brother), I won the Rookie

Agent of the Year award!”


One from Singapore, Joyce Chan.

“Eric, I won this year’s Digital Agent

of the Year award!”


OK I just saw that.


Both are Chans.


Wow.


Some context of this award.


You got to be an insurance agent or

financial advisor to be nominated.


Nominees come from all the countries in Asia.

(so competition is stiff!)


And the winner is chosen by a panel of judges

who represents a cross section of the industry

including market leaders, association heads

and regulators.


So now that you know this award is legit,

let’s get to the point of today’s email.


I wanted Nicholas and Joyce to each

share with you their best social media advice.


And to make this email even more valuable,

I also got two past winners to share.


Both of them are also my mentees.


Jiale, Digital Agent of the Year 2018.

(our OG KLR star!)


Wilfred, Financial Advisor of the Year 2020.


So here goes.


Nicholas:

(IG @justnickit_)


Always be authentic.


In this era of social media, people always

tend to only show their most glamourous

and flashy side of their lives, which made

everyone “similar” in a way.


For me, my social media is all about

presenting who I really am, because as

an advisor, people connect with you rather

than your products.


People have to first buy you,

then buy from you.


Authenticity includes showing your

vulnerability. Trust me, it helps you

connect with your audience.


It also makes you special because

you’re willing to show the “real side”

as a person.


This is why, I love to share the sweets

and bitters of #agentNick, it helps me to

be a more relatable agent that people

are looking for.


Joyce:

(IG @joycechansg)


Stop doubting yourself!


I've been there.

After taking hours to create a post,

I take a look at it and think, "What if..."


"What if this post is not good enough?"

"What if people take it the wrong way?"

"What if I receive negative comments??"

"What if people think that I'm doing this

just to sell them???"


These "What if's" overwhelmed me

and I ended up deleting the post.


But soon enough, I learnt this one and only

"What if" that I should have asked myself.


"What if I just posted it?"


If it's a solid post, people would like,

comment and share - and the reach

would speak for itself.


If it's not the best, engagements would

be low any way and I'll learn from it

and improve my posts in future!


There's hardly anything to lose and

SO MUCH to gain.


So stop doubting yourself.


Focus on that one and only "What if",

and just hit that post button!


Jiale:

(IG @hello.jiale)


There is no point being good at what you do

if no one knows you.


This is where social media comes in.


Social media can help lots of people

get to know you AT SCALE.


And the first step is to be start

communicating your values, beliefs

and value proposition.


Wilfred:

(IG @wheelfret)


When it comes to personal branding,

it is never too late to start!


What's more important is taking the small step

to get started in crafting our own personal

brand.


Start small by documenting your daily life.

It doesn’t take that much effort at all.


The more we show up on social media,

the more visibility we have, the more

relatability we create and that's where we

eventually can become known, loved

and respected!


(end of sharing)


I trust that you are inspired by

their words of wisdom!


Now imagine, you are friends with

Nicholas, Joyce, Jiale and Wilfred.


Do you think your chances of success

will go up?


A hundred percent!


And you are right.


Because you are the average of the

five people you hang out with the most.


And if the people you spend the

most time with are constantly winning in life,

you are next!


So here’s my word of advice.


Surround yourself with people whom

you aspire to become.


Consume their content.

Meet them in person.

Ask them questions.

Understand how they think.

Know their habits.

Learn about their mistakes.

Observe them and model after them.


Better yet, look for a community

where these winners hang out.


Do that and it is a matter of time

that you will start winning too!


Your #1 fan,

Eric Feng





P.S. I have the opportunity to interview

Nicholas, the youngest TOT in Hong Kong.

If you want to know his backstory and

his strategy to becoming the top 1%,

go listen to this interview!


https://www.buzzsprout.com/1550632/7873093

CHECK THIS OUT

STOP CARING ABOUT THE LIKES, SHARES AND VIEWS...

6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.