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WHAT THIS AGENCY DIRECTOR SAID TO ME WILL MAKE YOU THINK TWICE ABOUT PERSONAL BRANDING


He runs one of the largest agencies in Singapore. Let's call him "X". X believes with all his heart that "if you are good, people will know". This is why X never invested in branding.


X has experienced leaders.

X has revolutionary tech.

X has a proven method of running the agency.


Two years ago, the company brought in a new agency director. Let's call him "Y". Y was younger and had lesser experience in the industry. But Y believed in branding.


As a result of Y's branding efforts, agents flocked to his agency and the young agency became a formidable competitor to X.


This afternoon I had the chance to meet X and he wants me to help him level the playing field.


X: "You taught Y. I will like you to teach me too."

What do you think is my reply?

CHECK THIS OUT

STOP CARING ABOUT THE LIKES, SHARES AND VIEWS...

6 Aug • 2 min Read

These are just fruits.

If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.

Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.

Eric

Feng

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@Eric Goes Global Pte. Ltd, 2008
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