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Home (But Not) Alone

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29 March 2020

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Best branding advice

EVer

13 Nov 2018

Have you heard?? G-Dragon's NIKE Air Force 1 "Para Noise" is sold out around the world.


For the uninitiated (which rock have you been living under?), G-Dragon is K-pop group Big Bang's leader.


In China, his shoes sold out in 0.06 seconds.

In UK, 2 minutes.

In USA and Canada, 5 minutes.

In Indonesia, 9 minutes.

In Australia,10 minutes.


This is the power of having a loyal fan base!