The President of Ukraine made a presentation
The President of Ukraine made a presentation at the world leaders conference and this was his opening... As a speechwriter myself, I think it was an impressive opening. What do you think?
These are just fruits.
If a farmer wants his tree to bear fruits, he does not focus on the fruits. He focus on the soil, the water and the sun.
Likewise if you want your social media tree to bear fruits (likes, shares, views), focus on the soil, the water and the sun.